Naples Square generating strong market response

Submitted Naples Square is on the corner of Fifth Avenue South and Goodlette-Frank Road South in downtown Naples. The sales gallery is at 100 Goodlette-Frank Road S.

With its downtown location, walkable lifestyle, diverse assortment of floor plans and attractive pricing that begins in the high $400s, the Ronto Group’s Naples Square community is generating an overwhelmingly positive response in the luxury homebuyer market.

An enclave of residences being developed within a short walk of the Naples downtown district’s combination of beaches, shopping and gallery venues, eateries, and gathering places, Naples Square is on the corner of Fifth Avenue South and Goodlette-Frank Road South. The development will bring a sense of cohesion to downtown by connecting Fifth Avenue to Bayfront with access on 10th Street via Third Avenue.

“We have received well over 400 requests for information about Naples Square in the past 30 days,” said Wanda Cross, director of sales. “Prospective buyers appreciate Naples Square’s downtown location, the fact that it is new construction at an attractive price point, and the community’s walkable lifestyle that puts every aspect of life in downtown Naples within walking distance, including dining, grocery shopping, retail stores, entertainment venues, theater, healthcare and specialty services. Naples Square’s emphasis on walk-ability has resonated very strongly with homebuyers. It’s a lifestyle that is redefining downtown Naples and how people chose to live and interact within the downtown community.”

The Naples Square Sales Gallery at 100 Goodlette-Frank Road S. is now open. Homebuyers have an opportunity to purchase a finely detailed residence ranging from more than 1,200 to 3,000 square feet. Seven, one- and two-story, two- and three-bedroom plus den floor plans are available.

Designed by MHK Architecture and Planning of Naples, the light-filled floor plans feature tall ceilings, designer kitchens, chic master bedrooms and designer flooring throughout. Controlled access covered parking is also included. Pricing begins in the high $400s. Construction is planned for 2014 and includes completion of 73 residences.

Residents of Naples Square will enjoy a professionally designed fitness center with strength and cardio equipment, a courtyard amenity deck featuring a resort-style heated swimming pool and spa, sun deck, pavilion bar with gas grills, and a gas fire table with seating, as well as state-of-the art technology, convenient private storage, bicycle storage within the garage, and secure under building parking. A club room and terrace will open to the pool area and include a bar, large screen television and a billiards room. Naples Square will be staffed by a professional management team that includes full-time maintenance and housekeeping personnel.

“There is a national trend toward transforming downtown areas from simply serving as attractive destinations to places where people can be fully engaged in every aspect of city life on a day-to-day basis,” said Cross. “The trend is especially evident in smaller to mid-sized cities such as Naples where attractions are concentrated in relatively small geographic areas such as Fifth Avenue South. Naples Square presents an opportunity to live in a way that puts every aspect of downtown Naples within walking distance. As the response we’ve received to date indicates, this type of walkable lifestyle is highly attractive to baby boomers and retirees who put a premium on active, healthy living and convenience. Naples Square is very unique. There simply are no other opportunities of this type and this quality level that are available in the immediate downtown district.”

Naples Square’s carefree, walk-able lifestyle will include residences with the latest luxury finishes and features. Each floor plan includes large, open-concept living areas, open-air terraces, and finishes specified by Naples-based Renee Gaddis Interiors.

Standard details include 8-foot solid core interior doors, 8-foot exterior and sliding glass doors, contemporary, lever-style door hardware, 8-inch, clean-lined baseboards and ventilated wood shelving in the bedroom, linen and pantry closets, and separate laundry rooms with a Whirlpool Duet front load washer and dryer. The floor plans’ open kitchen designs include working islands, KitchenAid Architect Series II stainless steel appliances, European frameless construction, full-overlay cabinetry with a variety of door profiles, finish selections and hardware, a stainless steel, under-mount sink with a pull-out spray faucet, and multiple granite and quartz counter top options. The master bath features marble-topped vanities with dual sinks, large showers with bench seats and glass enclosures, soaking tubs with most floor plans, and a separate water closet room.

Founded in 1967 by A. Jack Solomon, the Ronto Group is a family company now managed by Jack and his son, Anthony. The company has completed more than 10,000 high-rise units, 2,000 single-family homes, several shopping plazas and a hotel. Now based in Naples, Ronto is internationally recognized for its high-rise construction and land and luxury development expertise.

For more information about Naples Square, homebuyers and real estate professionals can register at and to connect with the Naples Square through Facebook and LinkedIn. The sales gallery is at 100 Goodlette-Frank Road S.

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