Naples Square and Eleven Eleven Central Transforming Downtown

In December 2013, The Ronto Group announced plans for the development of Naples Square at the corner of 5th Avenue South and Goodlette-Frank Road in downtown Naples. Ronto envisioned Naples Square as a walkable/bikeable community that would put the downtown district at its residents’ doorsteps while bringing a sense of cohesion to downtown by connecting 5th Avenue to Bayfront with access on 10th Street via 3rd Avenue South.

Today, just under five years later, Phases I and II of the four-phase project are completed. Phase III sales transactions worth more than $62 million have been processed and the 77-unit Phase III building is now more than 70% sold. Phase III construction is on schedule for completion next spring. Eight Phase III one and two-story floor plans from 1,460 to 3,238 square feet under air are base-priced from $764,000 to $1,724,500. The two and three-bedroom plus den plans feature 10’ ceilings, open-air terraces, and designer kitchens with an enhanced appliance package. The Phase III Barton, Dorset, and Emerson plans have sold out. Three previously sold Phase II furnished models are open for viewing with a sales associate.

The impact of Naples Square on the downtown district has been transformative. A mixture of Bermuda, British West Indies, and Coastal Contemporary architectural styles created by MHK Architecture & Planning has brought a timeless flavor to Naples Square and created a visually appealing landmark. A park-like landscape design by Architectural Land Design, Inc. includes an attractive streetscape along Third Avenue South that bisects the community and connects downtown with Bayfront. A dedicated public access linear park easement will stretch along the eastern edge of the Naples Square site and solidify the connection between downtown and the Gordon River Greenway.

Naples Square also continues to have a significant impact on the economic health of the downtown district, particularly in the Design District that has emerged in the 10th Street corridor between 5th Avenue South and 4th Avenue North. The Design District includes new eateries, bakeries, galleries, interior design studios, and specialty shops, many of which have been introduced as new residents move into Naples Square. Ronto is refining plans for The Shoppes at Naples Square, a combination of retail and restaurant space on the eastern edge of the Naples Square site. The Shoppes are expected to provide residents with choices of both casual and full-service upscale dining literally within steps of their residences. Gulfshore Playhouse has purchased of a three-acre tract within Naples Square, a purchase that will add a new dimension to Ronto’s vision of a community that enriches the entire Downtown District, while providing its residents with a truly walkable lifestyle. As planned, Gulfshore Playhouse will build a multimillion-dollar, 56,000 square feet complex that will include two theaters and an education wing to support programming for children, adults and families. The complex will be located at Goodlette-Frank Road and First Avenue South on the northern end of Naples Square.

On January 14th of this year, Ronto expanded its vision of a vibrant downtown district a significant step further with the introduction of Eleven Eleven Central, a walkable/bikeable, access-controlled community two blocks north of Naples Square on Central Avenue between 10th Street and Goodlette-Frank Road. Ronto is accepting sales contracts for Phase I residences at Eleven Eleven Central. Floor plans ranging from 1,407 to 2,297 square feet of total living space and an unprecedented array of amenities will provide a resort-style living experience in the heart of downtown Naples.

With Fifth Avenue South just five blocks away, Eleven Eleven Central residents will enjoy access to downtown Naples’ attractions, and to the burgeoning Design District. Naples’ beaches are three-quarters of a mile from the community via the sidewalks and bike lanes on Central Avenue or a short ride on the planned community beach shuttle. Evening shuttle service to 5th Avenue South and Third Street is planned. Eleven Eleven Central offers access to Baker Park and the Gordon River Pedestrian Bridge and Boardwalk on the east side of Goodlette-Frank Road that connects Central Avenue and downtown Naples to the Gordon River Greenway.

The response to the Eleven Eleven Central offering was practically instantaneous. Ronto has processed record reservations and contract conversions for every type of floorplan and view. Forty-something professionals, empty nesters, and retirees have all been captivated by the community’s proximity to 5th Avenue South and the Design District, the amenities, and the spacious Phase I floor plans. Two of the plans, the Atlantic and the Avalon, are sold out. Pre-construction pricing on the remaining unsold residences starts at $725,000. Ronto anticipates beginning construction by the end of this year.

Eleven Eleven Central will bring an additional sense of cohesion to downtown. Whether enjoying a cup of coffee or a bite to eat within the 5,108 square feet of the community’s commercial space, stepping across the street to The Bowl for a healthy bowl or smoothie, taking a walk around the corner to the heart of the Design District and the Timeless eatery or the adjoining La Colmar Bakery & Bistro, or savoring a New York bagel at Brooklyn Dough With A Hole at nearby Trinity Plaza, residents at Eleven Eleven Central will relish diverse neighborhood gathering places.

Two downtown Naples sales centers represent Naples Square and Eleven Eleven Central. One is located in unit 101 of the Naples Square Phase I building at 1030 3rd Avenue South. The other is situated at 100 Goodlette-Frank Road South. Both sales centers are open daily. For additional information, visit or