Completed Streetscape Showcases Naples Square’s Visual Appeal

With the Phase I building completed, and construction of 73 Phase II residences on schedule, the visual appeal and functionality of Naples Square’s streetscape has become evident. The Ronto Group is developing Naples Square at 5th Avenue South and Goodlette-Frank Road. The community’s site plan by Matthew Kragh, AIA, owner of MHK Architecture & Planning, ties Naples Square into the fabric of the Old Naples street grid system. Pavered streetscapes and sidewalks within the community, including recently completed fountains at each of Naples Square’s signature roundabouts, have transformed existing city streets to create a cohesiveness that has united downtown by connecting 5th Avenue South to Bayfront with access on 10th Street via 3rd Avenue South. Vehicular, pedestrian, and bicycle traffic can now flow from 10th Street to Bayfront on a redesigned segment of 3rd Avenue South between 10th and Goodlette-Frank Road within Naples Square, providing more immediate access to shopping, dining, and entertainment venues throughout the entire downtown district.

The landscape design along the redesigned segment of 3rd Avenue South’s was created by Christian Andrea of Architectural Land Design, Inc. Andrea’s design has brought a lush, park-like ambiance to Naples Square while merging the roadways, entry water features, and the fountain roundabouts with Washingtonia and Medjool Date palm trees and a mix of plantings. Oak trees will ultimately create a canopy to provide shade and soften the building mass. Plantings that will flourish in Naples’ heat and humidity are incorporated in the design, including Clusia, Variegated Dwarf Schefflera, and Bougainvillea. Asian Jasmine ground cover is used in the pedestrian areas. Key intersections, crossings, and building entry features are identified by tall palms. Building corners adjacent to the community’s roundabouts are softened by tall, scattered height Washingtonia palms.

Whether walking or riding a bike through Naples Square’s downtown environment, the visual impact and shade created by Andrea’s design conveys a park-like feeling. The streetscapes are lined with soaring palms interspersed with colorful flower beds, strips of green, and heavily landscaped areas that separate the sidewalks and buildings. The fountains at each of the roundabouts provide a soothing level of white noise and also have a cooling effect. Taken in sum, the design evokes feelings of familiarity and a sense of place rarely found when walking through downtown building corridors. To enhance the sense of connection, Andrea has incorporated lighting that contributes to the community’s dramatic after-dark tableau.

Those who take advantage of the connectivity 3rd Avenue South affords will enjoy a separate commercial component that, as planned, will front Goodlette-Frank Road to the east of Naples Square. A green space will separate the residential and commercial components and contribute to Naples Square’s sense of place that belies its location less than a five-minute walk from downtown’s attractions. Naples Square’s landscape design will play a role in transforming Goodlette-Frank Road into a corridor lined with greenways and pathways for cyclists and pedestrians. A public access linear park will stretch along the eastern edge of the Naples Square site and front Goodlette-Frank Road. The linear park will contribute to Naples Square’s grand sense of entry and reinforce the community’s lifestyle that is focused on the freedom to enjoy walking and bicycling.

Kragh’s mixture of Bermuda, British West Indies, and Coastal Contemporary architectural styles is bringing a timeless flavor to Naples Square. Kragh and MHK Project Manager Erik Young have created a design that maintains the integrity of the residential view corridors. Naples Square’s u-shaped buildings will be situated with their open ends facing one another. The juxtaposition of the buildings allowed Kragh to create amenity courtyards over each building’s parking level and to design residences with long-range internal courtyard views. The courtyards feature a resort-style heated swimming pool and spa, sundeck, pavilion bar with gas grills, and a gas fire table with seating. Each building will have its own pool and club room and there will be two fitness centers.

The majority of Naples Square’s residences have views of the community’s internal amenity courtyards, fountain features, and landscaped streetscapes designed by Andrea. His amenity deck landscape design incorporates green spaces, Asian Jasmine ground cover, raised-planters with date palms, and arbors with vine plantings. Additional planters provide separation between the terraces of the garden level residences and the edges of the plaza.

Naples Square’s walk-able lifestyle and availability of one and two-story, two and three bedroom plus den Phase II floor plans with open-concept living areas and open-air terraces priced from the $600’s continue to generate strong sales and luxury homebuyer traffic. Fifty-two Phase II sales contracts worth more than $48 million have been processed. Each of the six remaining Phase II plan choices offer 10-foot ceilings, designer kitchens, chic master bedrooms and designer flooring throughout. Controlled access under-building parking and private storage within the garage are included. Ronto anticipates construction of Phase II will be completed in first quarter 2017. Three designer decorated furnished Phase I model residences are available for guided tours with a sales associate.

The Ronto Group is accepting reservations for Phase III residences at Naples Square. Eight Phase III floor plans priced from the $700’s range from 1,460 to 3,238 square feet under air. The one and two-story, two and three bedroom plus den plans include open-concept living areas and open-air terraces. The Phase III kitchens will feature an enhanced appliance package with a gas cooktop and hood and a wall mounted oven and microwave.

The Naples Square Sales Gallery at 100 South Goodlette-Frank Road in downtown Naples is open daily. Visit